ISAE INNOVATIVE COMMUNICATIONS AWARD

INCPAS Content Strategy Roadmap

The communications content strategy focuses on four areas of thought leadership identified by the INCPAS Board of Directors: 1) the CPA's expanding role in business, 2) diversity and inclusion, 3) advocacy and 4) the future of learning.

Unlike a traditional strategic plan or annual report that gets published once a year, the content strategy is evolving and guides all communications priorities, messaging, events and editorial calendars throughout the year.

"With so much information being sent and received, the content strategy roadmap helps cut through the noise," says INCPAS VP – Communications, Stephanie Parton, CAE. "It sets the priorities, content and communication channels to provide the most value to our members."