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Persuasive Communication in Negotiations

Sep 8, 2022
Persuasive Communication in Negotiations
Persuasive communication in negotiations requires practice and conscious effort.

While top-notch professionals may communicate accurately, less-competent professionals sometimes still move up the ladder faster because of their ability to communicate persuasively.

Thankfully, persuasive communication strategies can be learned to help you succeed in your negotiations on behalf of yourself and/or your company.

3 tips for persuasive communication in negotiations:

  1. Listen first. Identify and understand the other side's priorities before the negotiation begins.

  2. Don’t over-talk. Once you make an offer, be quiet until you get a response—good negotiators know that saying more words doesn’t necessarily add more value.

  3. Find solutions. Don’t take "no" for an answer—instead, communicate through to a win-win solution.

Persuasive communicators realize that they, and their expertise, are a product. So, using that mindset, you can reframe your thinking to ask yourself why someone would or would not buy your services based on how you communicate to them through speaking, writing, presentation, etc.—then determine how to improve in those area(s).

Sharpen your communication skills, and you will find yourself at the next level of success!


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Jamar Cobb-Dennard
About the Author
Jamar Cobb-Dennard is a business broker at Indiana Business Advisors. He helps small business owners exit quickly and find the right buyer at the right price.

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