INDIANAPOLIS—The Indiana Society of Association Executives (ISAE) presented the Indiana CPA Society (INCPAS) with its second consecutive Innovative Communications Award at its 2020 STAR Awards virtual ceremony celebrating associations in Indiana.
ISAE INNOVATIVE COMMUNICATIONS AWARD
Top 3 @ 3: News to Know Daily Email Bulletin
When the pandemic began in March 2020, issues affecting CPAs and Indiana businesses/taxpayers arose daily — sometimes even hourly: news about extended tax filing and payment deadlines, CARES Act, Paycheck Protection Program (PPP) applications, stimulus payments to incorrect accounts, what was considered an "essential service" and more. Further, the INCPAS advocacy team needed a timely resource to share the most up-to-date answers for members from the IRS, Department of Revenue, and Department of Workforce Development.
"Our members needed guidance but didn't have time to wade through the overabundance of information," says INCPAS VP – Communications Stephanie Parton, CAE. "We were well-positioned to curate and prioritize news for them, faster and in a way that wouldn't be as overwhelming."
INCPAS' resulting pivot in communications was to stop its biweekly e-newsletter and replace it with the "Top 3 @ 3: News to Know" text email at 3 p.m. every day with a single line summarizing each of the top 3 things members should know.
In 2019, INCPAS won the Innovative Communications Award for its Content Strategy Roadmap, which has in turn helped guide topics in this new email communication.
See recent articles at incpas.org/3at3.
About the Indiana CPA Society
The Indiana CPA Society is a statewide professional association representing over 7,100 CPAs and accounting professionals who are transforming business in Indiana.