Skip to main content

CPE & Events Catalog

 Events

Executive Presence, Personal Brand: Structure Your Narrative

Professional credibility is communicated, not assumed. In this 1-CPE session (Professional Development), participants examine structured approaches to articulating their professional identity. Drawing directly from the course framework, the session covers development of an elevator pitch, a professional value proposition, and a concise executive biography. Participants will analyze how credibility is established through clarity, relevance, and alignment with audience needs. The course emphasizes service-centered communication rather than self-promotion and provides structured guidance for refining professional messaging in leadership and client-facing contexts. This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.

Highlights

The major topics that will be covered in this course include:

  • Components of executive presence
  • Audience-centered elevator pitch structure
  • Professional value proposition framework
  • Structuring a concise executive biography
  • Aligning personal narrative with organizational value
  • Common pitfalls in professional self-presentation
  • Application and refinement exercise
 

Field of Study: Management

Advanced Prep

None

Who Should Attend

Business professionals who need persuasion techniques to generate buy-in for strategy and decision-making.

Required Knowledge

None

Register

Details

Join the Indiana CPA Society to have an entire organization in your corner.

Join INCPAS Today!